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 Traditional Marketing vs. Telemarketing As a business-to-business marketeer, you know there are only two ways to get more leads beyond those you would get by "word of mouth": (1) spend money on marketing (ads, website, trade show etc.) that generates inbound inquiries (2) or, make cold calls. The first way is the easiest. Nobody likes making cold calls. You spend money on marketing and people call. The problem is, you are limited to finding those prospects that happen to find your ad, website, or trade show booth. And, you have to fund and coordinate the various marketing programs, all the while balancing dollars spent with leads generated, which is complex. In fact, the leads acquired through traditional marketing may be very costly on a per lead basis and may not include the very best prospects. Certainly, it makes sense for every company to engage in some sort of marketing program, but should this be the only outlet you depend on for lead generation? Telemarketing Advantages. Telemarketing offers some important advantages over traditional marketing in that it is total disruptive to the sales cycle. Normally, when a prospect becomes interested in making a purchase, the prospect will contact several sellers that appear to be qualified to supply the desired product. Telemarketing disrupts this process. If your company can reach qualified prospects before they "go shopping", it may be possible to close the sale before they ever had a chance to inquire with competitors. The SalesAnswer Telemarketing Solution. SalesAnswer provides effective outbound business-to-business telemarketing services. A good telemarketing program will enable you to reach out to prospective customers, resulting in improved name recognition, lead generation, and significant market intelligence all documented in a custom prospect database created specifically for your industry. Our experienced staff can design, manage and deliver a highly customized and flexible telemarketing program that will exceed your expectations. Telemarketing services can be used for lead generation, appointment setting, and updating of prospect information, including email addresses, for the purpose of email campaigns. We generate valuable leads for your sales staff, while at the same time creating a comprehensive, well organized, and accurate prospect and customer database that becomes an asset of your organization. Our telemarketing operations utilize SalesAnswer™ software for maximum efficiency. Our telemarketers are highly trained in the best strategies and techniques enabling them to attain the best results. Our telemarketers can set appointments for sales meetings or on-line demos. Leads and appointments can be sent electronically, either via email, or through an automated interface to your CRM system. Let us help you reach out in creative and effective ways to prospects in your specific market. To learn more about our telemarketing services, please Contact Us today. |